Digital marketing can feel overwhelming – SEO, PPC, KPI – the acronyms never end! Join us as we simplify a few fundamental digital marketing tactics that can be implemented by your practice. In this session, we’ll cover the basics of how Search Engine Optimization (SEO), Paid Search (PPC) and Social Media can amplify your local awareness and drive patients in the door to meet your desired Key Performance Indicators (KPIs). 

This session will cover:

• Basics of SEO, industry examples
• Basics of SEM, industry examples
• Basics of social media, industry examples
• Quick opportunities to adopt/implement all 
• Possible takeaway/handout/download to support implementation

Speakers: Bryn Townsend, Group Director, Digital, Schaefer Advertising Co. and Becca Johnson, Group Supervisor, Digital, Schaefer Advertising Co.