Michael Reff, RPh, MBA, is the Executive Director & Founder of the National Community Oncology Dispensing Association, Inc. (NCODA). NCODA is the first patient-centered organization dedicated to shaping the value proposition for medically integrated oncology practices. NCODA supports a membership of over 3,500 healthcare practitioners employed at over 600 practice settings (US, Canada, International) including, health-systems, community oncology, urology and rheumatology practices who employ over 15,000 health care providers. Michael established The Patient Rx Center at Hematology/Oncology Associates of Central New York, a medically integratedoncology pharmacy service focused on positive patient experiences with oral oncolytics. Michael serves on the American Society of Clinical Oncology’s (ASCO) Oncology Medical Home Certification Program Task Force and Quality Oncology Practice Initiative Steering Committee. He also served on the Association of Community Cancer Centers’ Editorial Board, Government Affairs Committee, National Renal Cell Cancer Advisory Committee, and Dispensing Pharmacy Project Committee. He shares his passion for patients through delivering presentations and publishing articles addressing the importance of the continuity of care for oral oncolytics. Michael has extensive pharmaceutical industry experience, spanning many disciplines including oncology research, corporate compliance, international supply chain and biologics manufacturing.